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(New York, NY –September 13, 2011) My Block/Columbia Records multi-Grammy Award-winning inspirational recording act Mary Mary announces an exciting new partnership with Pillsbury to launch new Frozen Pillsbury® Grands!® Biscuit Sandwiches and Pillsbury® Egg Scrambles™. The announcement was held Monday August 29, 2011, at the “Doughboy™ Breakfast Boogie” event in Chicago, where Mary Mary was on hand to help unveil the brand’s new quick and delicious frozen breakfasts made with fresh, quality ingredients like real egg, meat, cheese and vegetables.
Mary Mary, comprised of real-life sisters Erica and Tina Campbell, is the featured artist behind the catchy jingle, “Brand New Morning,” accompanying the new Pillsbury Frozen Breakfast TV spots, which began airing nationwide in September. The advertising campaign will be handled by Burrell Communications, a full-service marketing communications company long acknowledged as a leader in understanding consumer behavior in the African-American and “Yurban” (youth urban) markets.
On Monday morning, August 29, at Chicago’s Union Station, the duo joined the beloved Pillsbury Doughboy for the thrilling kick-off event, during which morning commuters received a complimentary taste of the new Pillsbury Grands! Biscuit Sandwiches and were treated to a special dance performed by 14 Pillsbury Doughboys.
"As busy professionals and even busier moms, we know that sometimes it's a challenge to have a hot and satisfying breakfast in the morning," the duo shared. "Our children come first so although it's challenging, it's not impossible to start the day off right when you have friends like Pillsbury there to help you out."
Mary Mary’s involvement in the Pillsbury new product launch coincides with the duo’s challenge to churches across the nation to Do Something Big for their communities. Details for the national contest will be announced shortly and will be posted on www.ilovemarymary.com/dosomethingbig.
“We are excited to partner with Mary Mary to launch our latest addition to the frozen breakfast aisle,” said John Stockman, Pillsbury Frozen Breakfast Marketing Manager. “These new dishes are a delicious way to start your morning with a protein-filled breakfast made with fresh, quality ingredients that will fuel your spirit and your day.”
About Pillsbury
For more than 130 years, families have trusted Pillsbury to make mealtimes special times. Favorite Pillsbury products include refrigerated cookies, crescent dinner rolls, breads, biscuits, pie crusts and sweet rolls as well as frozen biscuits, rolls, pie crusts, pastry bites and breakfast items. Pillsbury.com is a top online food site and Pillsbury has nearly 1 million Facebook fans. For product information and great-tasting recipes, visit http://www.pillsbury.com/breakfast.
About Mary Mary
After the successful release of their sixth studio album, SOMETHING BIG, earlier this year, Mary Mary was swept up in a whirlwind journey: immediate chart success with the album and first single, “Walking”; glowing press reviews for the album; a highly anticipated tour with co-headliners BeBe and CeCe Winans; and top awards at this year’s BET Awards and ASCAP Rhythm & Soul Music Awards. And the blessings only continued. Earlier this summer, during an appearance on ABC’s “Good Morning America,” while discussing their new single and video, “Survive,” and their cause-related work with the American Red Cross, the duo revealed their newest blessing: Erica – wife of Mary Mary songwriter/producer Warryn Campbell – is expecting the couple’s third child.
In addition to “Good Morning America,” other recent high-profile Mary Mary national TV appearances include performances on the NAACP Image Awards (Fox), The Talk (CBS), The Tonight Show with Jay Leno (NBC), The Mo’Nique Show (BET) and the Dove Awards (Gospel Music Channel). Mary Mary also appear as judges on this season’s edition of “Sunday Best,” airing on BET.
For more info on Mary Mary, visit the JFH Artists Database.
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